Goodyear renews Culina tyre partnership
Tyre specialist Goodyear and its TruckForce servicing and breakdown network have announced the commencement of a new contract with Culina Logistics, following a successful three-year relationship with the company.
The companies’ partnership, which has seen Culina lorries sport the TruckForce imagery as part of their livery, resulted in the logistics provider’s 800+ strong, TruckForce-managed fleet fitting Goodyear’s new RHT II regional haul, multi-application tyre.
With the new contract, Goodyear will see not only its RHT II tyre fitted but also its LHT II and NextTread tyres, all of which will continue to be supported by TruckForce.
Kevin Jukes, national truck account manager for Goodyear Dunlop UK, said: “A large part of the success of our relationship with Culina Logistics is due to the time and effort we put in to developing a personalised service to meet their needs. When coupled with the full service we’re able to offer through our product range and TruckForce service, not to mention our competitive pricing model, this has enabled us to build a long-lasting relationship with a valued customer.”
The RHT II is Goodyear’s latest generation regional haul tyre and is now being fitted to all of Culina Logistics’s fleet, managed by TruckForce, alongside the retreaded TreadMax RHT II. Built for regional haul transport, the tyres are claimed to offer mileage performance and fuel-saving benefits for Culina, whose vehicles each cover over 4,000 miles a week.
Thomas van Mourik, chief executive officer at Culina Logistics, added: “Goodyear and its TruckForce network have demonstrated to us an exemplary service record and a personal touch that meets our exact needs. We were very happy to renew the relationship and look forward to working together in the years ahead.”
