Hella lightens the mood for technicians with feelgood video
Original equipment (OE) manufacturer and system supplier Hella has launched a workshop-based video entitled ‘Feel Light’, promoting the advantages of its replacement light unit products.
The promo, which follows the success of the company’s previous ‘Sexy Products. Sexy Moves’ video, adopts a similarly humorous style and emphasises Hella’s lighting knowledge and expertise, according to senior head of marketing and communications, Helen Goldingay.
“Whereas the previous video, which was an internet sensation that immediately went viral at its launch during Automechanika Frankfurt in 2018, was not product specific, the new video purposely focuses on our vehicle specific lighting products, an area in which Hella is a recognised global leader,” she said.
“It’s another feelgood video, with the theme ‘feel light’ derived from the fact that technicians that fit Hella replacement lights and light units are able to relax and not stress about the task, as they are OE quality products and easy to install, which will leave them in a good and positive mood, so make them feel light!”
“Although a fun video, it plays an important part in our ongoing communication message as it’s the central element in our email marketing campaign aimed at further raising awareness of the Hella brand among technicians and to increase traffic to our Hella Tech World website.
“This technical resource is free to access – https://www.hella.com/techworld/uk/ – and provides aftermarket professionals with a huge amount of valuable information, not just on Hella products, but also how to install them properly, as well as to help diagnose faults to enable them to correctly identify the underlying cause of many problems.”
The video can be viewed here:
