Aura streamlines vehicle branding for Thames Water

By Categories: Commercial NewsPublished On: Wednesday 17 February 2021

Aura Brand Solutions has been working closely with Thames Water over the last two years, to provide the company with a cohesive, revamped fleet branding identity.

“Partnering with them on several projects, we have unified their large and varied fleet of thousands of vehicles through a range of branding solutions,” said Aura.

“After winning a tendered project with Thames Water, Aura’s first main build project involved over 250 vehicles, for which we supplied and fitted printed livery wraps.

“Working alongside their brand team to help create and establish a set of brand guidelines, we were able to implement their new look with ease and protect their brand integrity. We have so far wrapped hundreds of their new build vehicles.

“This work was delivered in Q4 of 2020, and undertaken despite Covid limitations. Working to government guidelines, Aura ensured that all health and safety risks were taken into account and managed efficiently to keep our staff and the client safe.”

Using its online accident damage system, Aura was also able to renew many old branded vehicles by removing the entire outdated livery as part of the repair process in conjunction with bodyshops.

“This was an efficient way of refreshing outdated vehicles and reducing vehicle downtime,” said the firm.

Aura also recently provided branding for five public-facing flusher vehicles for Thames Water, as well as two more for Lanes Group plc, under the Thames Water brand.

“These flusher vehicles act as a form of welfare vehicle for Thames Water staff out on the road, and are often parked in very visible public locations,” explained the company.

“Due to this it was important to have the vehicles looking as on-brand as possible with all the correct contact details displayed – making it easier for members of the public to get in contact if needed.

“With more work on the way, and the next new build of 140 vehicles to begin shortly, we look forward to being able to share even more collaborated Thames Water projects this year.”

www.aurabrands.com