CV Show: Bridgestone to launch Dayton budget tyre brand

Stand: 5D30

Tyre maker Bridgestone will be showing its fully refreshed Bridgestone, Firestone and Bandag ranges at this year’s CV Show – and officially launching Dayton, a fourth brand made in Europe aimed specifically at budget-conscious small fleets and owner-drivers.

Bridgestone remains the premium brand in the portfolio, said to offer top performance in terms of both mileage and fuel economy, while Firestone is a robust value-for-money offering.

Featuring the popular 295/80 R22.5 and 385/65 R22.5 sizes, the Dayton line-up of steer, drive and trailer tyres is retreadable, and will be presented with the Bridgestone group quality guarantee.

Bridgestone will also be promoting its Total Tyre Care package which manages casing life from cradle to grave, as well as its new retorque app.

The CV Show 2016 will take place from 26-28 April at the NEC Birmingham. Visitors can register for their free tickets by clicking here.