Total repackages Rubia engine oils
Total Lubricants has announced the launch of a new brand packaging design for its OEM-approved range of Total Rubia engine oils.
The update – which features ergonomic packaging, improved product naming classification and a dashboard-inspired artwork redesign – has been designed to highlight the modernity, innovation and premium quality underpinning the Total Rubia brand, says the company.
The product range has also been segmented with platinum-gold, silver and bronze packaging to denote top tier, mid-tier and entry level product ranges, making it easier to select the right lubricant for a vehicle.
With over 200 approvals from international heavy vehicle manufacturers, Total says its Rubia range can be trusted for optimal engine protection, for the long run.
Stephen Parker, marketing executive at Total Lubricants, said: “With a cutting-edge range of lubricants designed to exceed automotive industry standards while improving fuel economy, reducing mechanical wear, extending drain intervals and a raft of other benefits, we have a product to cater to every fleet’s requirements.”
The move is part of a wider repackaging of the entire range of Total and Elf lubricants which began in January, and also incorporates a reduction in the weight of cans. This, says Total Lubrifiants – the Total group’s global lubricants division – will prevent the emission of 9,500 tons of CO2 equivalent each year owing to raw materials savings.
Across the range, essential product information on the new packaging curves around the brand name, similar to a car dashboard, displaying the viscosity, manufacturer approvals and a QR code that can be quickly used to confirm the product’s authenticity.
The new can also offers a new design with a more ergonomic handle that makes it easier to grasp and carry, says the firm; and the cap has been functionally redesigned, to make it easier to fill the oil sump when replacing or topping up.
Jean Parizot, vice president, automotive at Total Lubrifiants, added: “We have always offered products that are very simple for customers to decipher. But today’s shoppers need different information about products and how to use them, so we decided to redesign our cans by giving them a new shape, colour and label.
“The challenge was to maintain a distinctive design so consumers find it even easier to identify our Total and Elf products. I think we achieved our goal, and the results are on a par with our lubricants’ performance — in other words, excellent!”
