Bridgestone wins three-year deal with Medler

By Categories: Commercial NewsPublished On: Thursday 21 April 2022

Norwich-based haulier MA & HV Medler has entered a three-year partnership with Bridgestone, after being particularly impressed with the tyre giant’s sustained work to keep costs down during the global pandemic.

Bridgestone’s willingness to ‘go the extra mile’ to save money and free-up time was noted as being a key factor for MA & HV Medler, which transports bricks, blocks, roof tiles, insulation and general building materials with their tautliners and Moffett forklifts, along with top soil and agricultural goods with bulkers and aggregate trailers.

Medler operates more than 100 vehicles, including tractor units, trailers, rigids and forklifts from three depots with the whole fleet running on Bridgestone tyre products.

Simon Pegg, operations manager at MA & HV Medler, said: “Bridgestone continually fought hard to keep our costs down during our most challenging times and we felt that they were more than just a tyre supplier, but a business that really cared about us.

“We were introduced to Bridgestone’s national fleet executive Neil Collison, by Jake Dale our local representative who made everything seem effortless in relation to the Bridgestone Partner network and he explained the benefits of working together concisely.

“What impressed us most was Bridgestone’s support and commitment. They check all the removed tyres and ensure that their full life has been reached. If they have more miles left, they are repaired and returned for re-fitment.

“We found Bridgestone very flexible and always available and very attentive to any issues that may arise. The overall package that Bridgestone offered us in terms of product and support along with the choice of service provider with the transparency of cost has been an experience that exceeded our expectations.”

MA & HV Medler utilises Bridgestone’s FleetBridge tyre reporting system, which provides transparency on the condition of every tyre on each vehicle. Simon added that they opted for Bridgestone tyres for steer axles and Firestone-branded products for drive axles and trailer fitment.

“We have used these products for many years and they have never let us down; they are very dependable. The mileage return and wear-efficiency make them extremely cost effective for us.

Bridgestone’s Neil Collison said: “We have got to know the team at MA & HV Medler really well and have built up a good understanding of the business and its needs.

“We were able to support the fleet during the global pandemic and demonstrate a number of cost and time savings which resonated during negotiations. We were also able to work as a team and in this regard, I believe we have one of the best in the business at Bridgestone.”