Raccoon outlines fleet branding benefits
Fleet wrapping provider Raccoon has highlighted the improved brand awareness operators can enjoy as a result of deploying eye-catching vehicle graphics.
“A strong creative flair tempered by brand insight is the difference between long-lasting impressions and just another commercial vehicle,” said the company.
“There’s no excuses for big brands either: constant exposure doesn’t beat exposure experience.”
A full graphic design, such as that provided by Raccoon for the Chicago Bears, may prove more memorable than a generic logo, the firm contends.
“The first thing most people ask when they see a fancy looking design is, ‘well, that must cost a lot, right?’ The answer may surprise you.
“The truth is that vehicle wrapping is one of the cheapest forms of advertising around, costing just two pence per 1,000 impressions (views) over an average lifespan of five years.”
It’s quite easy to avoid the upfront cost of a vehicle wrap, adds the company, with many firms allowing wrapping to be included in the cost of lease.
“Measuring your return on investment on a vehicle wrap is quite simple: brand your fleet with unique contact information,” advised the company.
“That way you can easily track wrap-related enquiries and measure the effectiveness of your campaign for your own business.”
Raccoon also emphasises the capability of wrapping to preserve resale value.
“One of the secondary benefits of vehicle wrapping is that it acts as a second skin, protecting your paintwork from the typical nicks and scratches vehicles are exposed to over their working lives.
“A wrap can be easily removed when you’re looking to hand back or sell, meaning you will get a better price and avoid many of the typical end of lease charges older vehicles are subject to.
“Wrap removal is also far cheaper and easier than a respray, again saving you money.”
In addition, a high quality wrap engenders trust in clients, Raccoon contends, helping build the rapport needed to foster a long-lasting professional relationship.
“To the customer, it shows you care when your vehicle looks the part, and [fleet customer] JB Sales even reported a heightened sense of professional pride in employees driving their new branded vehicles.
“We have over 30 years of experience under our belt and are used to wrapping at the fleet level – we once wrapped 349 vehicles in just 13 days!
“We do everything in house, from design to wrap, we make it easy, guiding you through the process step by step.”
