Transformotion: bitesize training brings big benefits
Training provider Transformotion has detailed the advantages of its Easyfleetr bespoke consultancy offering, which provides products and services to help road transport companies connect with drivers.
“Some might say [training is] the theory part of acquiring your licence,” said James Tillyer FCILT, managing consultant at Transformotion.
“Others might suggest it’s the practical side of driving an HGV. Some might actually admit that it’s Driver CPC.
“Yet the truth is that training is represented by more than that, and that it doesn’t just stop when you get your licence or do a seven-hour CPC module.
“It’s whenever you learn something new that you didn’t know before.
“How many people would say training can be represented by a policy, a briefing note or a toolbox talk? Not many, but that’s exactly what they are.
“The problem is that often people who write a policy, briefing note or toolbox talk do so in a way that doesn’t really connect with a fast-paced, quick-thinking professional driver.
“Sure, it might tick the checklist and meet an internal brief, but does it actually help a driver to (a) understand what you need from them and (b) how they should do it?”
When dealing with the topic of safety, for example, it’s essential to avoid word after word and to keep things concise, James contends; bitesize chunks of information are usually more effective than detailed documents which dot the ‘i’s and cross the ‘t’s.
“As well as keeping things short and concise within a policy or briefing note, it’s important to demonstrate what you, the employer, will do to support a certain task or approach,” he continued.
“By showing that it’s a two-way street, drivers will feel less dictated to and more engaged, and are likely to deliver what you need more of the time.
“Independent facts, relatable content, video, images and gamification can also help to create a different way of connecting with drivers. Introducing more dynamic content can form the basis of a new framework to cover all types of driver training, so in future the priority may be less about how cheap a course is and more about how effective it can be.
“These principles are why I started easyfleetr.com back in 2020. I wanted to create a totally different service that not only deals with these issues but does so in a new and engaging way. A service where drivers are front and centre, where managers can get bespoke training and where it’s about less words and more impact.”
With Easyfleetr, customers can order a product to specification; and to recover time spent developing products, a general, anonymised version is available to everyone via the website.
Products and services include policies, guides, books, training, toolbox talks, audits, and online and onsite support on driver development and/or training.
