Thatchers refreshes trailer branding with Don-Bur
National logistics provider Gregory Group is building on an established relationship with trailer maker Don-Bur to deliver new branded trailer curtains on behalf of Thatchers Cider.
Gregory Group has been supporting Thatchers Cider with the transportation of its finished products for four years. The trailer branding project is being spearheaded by Don-Bur’s Sapphire division.
“Recognised for their expertise in design, manufacturing, and installation, Sapphire has already collaborated with Gregory Group on several rebranding initiatives, consistently delivering results that are both visually appealing and functionally sound,” said Don-Bur.
The process involves the Thatchers Cider trailers undergoing a meticulous refresh process, says the trailer specialist. Each unit is carefully measured to ensure a perfect fit for the new curtains and rear decals, laying the groundwork for a seamless transformation.
After close collaboration between Sapphire Graphics and Thatchers Cider to integrate its branding elements into the trailer design, considering both aesthetics and functionality, advanced printing technology is used to create vibrant and durable visuals, further protected for lasting impact.
Following the installation of the curtains and application of rear decals, rigorous quality checks are deployed to ensure a flawless installation and aesthetically pleasing finish.
“Upon completion, the Thatchers Cider fleet will be more than just a collection of trailers,” said Don-Bur.
“These mobile brand ambassadors will effectively showcase the cider maker’s unique identity and drive brand awareness on the road. This project highlights the combined strengths of Gregory Group’s logistical expertise, Don-Bur’s manufacturing excellence, and Thatchers Cider’s commitment to brand identity.”
Paul Jefferson, group legal, fleet and sustainability director at Gregory Group, commented: “Our long-standing partnership with Don-Bur has always been about delivering for the end customer – in this instance, Thatchers Cider.
“When we are delivering their products across the UK, it is a perfect opportunity to promote their brand. Our business success is built on partnerships, so if there is an opportunity to add value, we will work with our customers to achieve exactly that.
“This is made much easier when we partner with like-minded suppliers who we can rely on to deliver a quality solution that makes ourselves, and Thatchers proud.”
Richard Owens, marketing manager for Don-Bur, added: “Our Sapphire division has a proven track record of successful trailer rebranding projects.
“We’re excited to collaborate with Gregory Group and Thatchers Cider on this venture, utilising our design and manufacturing expertise to create visually stunning and functionally superior trailers that truly represent the Thatchers Cider brand.”
