Fleetmaxx cuts CO2 with tree-planting partnership
Fuel card provider Fleetmaxx Solutions has announced a new collaboration with climate solutions provider Carma, focusing on planting British native trees and supporting ex-servicemen through the Green Task Force initiative.
“Planting trees is a powerful way to reduce CO2 in the atmosphere,” Fleetmaxx observed.
“Trees are crucial for our survival and the health of our planet. The more trees we plant, the better it is for everyone. Trees absorb and store harmful carbon dioxide (CO2) from the atmosphere while releasing clean, breathable oxygen back into the air.
“Beyond air purification, they help prevent flooding, reduce local temperatures, and provide habitats for wildlife. Fleetmaxx Solutions is dedicated to leveraging these benefits by planting more trees in collaboration with Carma.”
All the trees are planted in the UK by veterans through The Green Task Force. This organisation, a subsidiary of the UK charity the PATT Foundation, was established to tackle significant issues affecting both the environment and veterans.
“A significant number of serving and former serving personnel, particularly those who have been in combat situations, suffer from PTSD and other mental health issues,” said Fleetmaxx.
“Transitioning from military service to civilian life can be stressful and anxiety-inducing. It has been proven that involving veterans in Nature-Based Therapy (NBT) positively impacts their mental health. Engaging in tree planting and other environmental activities provides veterans with a sense of purpose, community and healing.
“Carma was founded by Iain Gurney, who was deeply moved by the alarming rate of climate change and the prevalence of greenwashing. He used his technical expertise to address these global issues. Jim Holland, a veteran with a profound care for both people and the planet, joined him.
“Jim realised he could significantly contribute to veterans’ resettlement through Carma. Together, Iain and Jim brought Carma to life—a company rooted in genuine environmental change and human well-being, dedicated to creating a sustainable future for all…
“Carma’s mission aligns perfectly with Fleetmaxx Solutions’ values. We believe in taking meaningful actions to protect the planet, and Carma’s approach to creating social and environmental impact resonates with us.”
Fleetmaxx highlights the significant strides that Carma has made in sustainability and environmental stewardship. In 2023, the organisation won the Soldiering On Award for Best Start-Up, recognising its outstanding contribution and commitment to social and environmental impact.
Carma also became a certified B Corporation, demonstrating its dedication to meeting the highest standards of social and environmental performance, public transparency, and legal accountability.
Steve Clarke, marketing manager at Fleetmaxx Solutions (pictured above, right), added: “We at Fleetmaxx Solutions in Ipswich are delighted to be working with Carma to plant native trees and support our veterans. Together with the Green Task Force, we are making a difference—one tree at a time.”
More information can be requested via the contact form on the Fleetmaxx website.
