Goodyear tackles TCO with tyres-as-a-service

By Categories: Commercial NewsPublished On: Friday 17 January 2025

Tyre giant Goodyear says a new offering it has recently introduced in Europe and the US has enabled major fleets to lower costs and reduce vehicle breakdowns.

The tyres-as-a-service offering combines the company’s premium tyres, predictive insights and industry-leading service footprint in one, subscription-based solution, says Goodyear.

Building on the company’s Total Mobility program, Goodyear will manage end-to-end tyre service on behalf of its customers.

“Available for commercial and last-mile delivery fleets in the US and Europe, Goodyear’s tyres-as-a-service offering can help save time and improve total cost of ownership (TCO) through outsourced tyre management from this subscription-based solution,” said the company.

“This is designed to increase uptime, reduce vehicle breakdown events, decrease fuel consumption and more.

“In recent pilots, the tyres-as-a-service solution helped reduce TCO, contributing to a nearly 80 per cent reduction in emergency vehicle breakdown events and a 100 per cent reduction in customer-owned inventory for a last-mile delivery fleet operating in the US.

“Similarly, Goodyear’s new subscription helped a commercial fleet in Europe experience a nearly 50 per cent reduction in emergency breakdown events and up to four per cent reduction in fuel consumption compared to the prior year.”

Key features of the pay-per-mileage subscription include premium Goodyear tyres equipped with tyre intelligence technology to generate proactive insights; continuous, 24/7 tyre monitoring and data collection from every tyre; proactive alert management and service coordination; Halo Tyre Inflator, a self-powered automatic tyre inflation system installed on applicable wheel ends (through an exclusive agreement with Aperia Technologies); and access to Goodyear’s service network to dispatch technicians whenever needed.

“Goodyear’s tyres-as-a-service offering is an evolution of our Total Mobility offering, providing a new solution for customers who require end-to-end tyre management,” said Gregory Boucharlat, vice president, Goodyear Tires-as-a-Service.

“It extends Goodyear products, services and solutions by providing one comprehensive, worry-free subscription.

“We have already demonstrated that leveraging this solution can help fleet managers realize untapped value, and we look forward to expanding it to new customers.”

Tyre Management & Fleet Management | Goodyear