3M: bold vehicle branding that turns heads
When it comes to wrapping a vehicle, confidence and speed are key, says materials specialist 3M. Its Print Wrap Film IJ280 has been engineered to support both, and to help fleets of all sizes stand out from the crowd.
The 3M Print Wrap Film IJ280 was designed in response to feedback from installers worldwide who sought exceptional performance and quality, says the company.
“With outstanding print quality, designs come to life with unparalleled clarity and colour depth. Installers benefit from optimised initial tack for slide and repositionability, paired with an improved proprietary adhesive. And it doesn’t end there; 3M technology introduces Comply v4 Air release, channelling airflow for smooth results with minimal heat, applies faster and without fear of rework.”
3M adds that its technology provides efficient installation, with up to 20 per cent faster installation time and less heat compared to other leading digital cast films.
For companies and brands seeking a sustainable graphics solution, it has recently added to its non-PVC film portfolio with the new 3M Envision Print Film PL50mC, a next-generation film made from 40 per cent bio-based materials and designed with a solvent-free, ultra-removable adhesive.
It is recommended for short-term applications, such as vehicle and fleet graphics and interior and exterior signage (on smooth, flat surfaces), and can be paired with the recommended 3M overlaminates to create a matte or gloss finish.
“The sector has responded positively since the launch of our non-PVC films, helping customers work toward sustainability goals with outstanding print quality, so we are delighted to expand the product range with Envision PL50mC,” said Pen Webley, 3M commercial branding and transportation marketer.
“For large fleet projects that use 3M Print Film IJ280mC will see a huge time saving and can even remove the need for a second installer, meaning vehicle wrap specialists can take on more work and increase sales…
“Applications include cars and vans, public transport, trucks and trailers, trams and emergency vehicles, with surface types ranging from compound curves and corrugations to flat, flat with rivets and simple curves.”
