Structure-flex fits vintage livery for Sanders Coaches milestone

By Categories: Commercial NewsPublished On: Wednesday 23 July 2025

Lorry tension curtains specialist Structure-flex has supplied a special 50th anniversary livery for Sanders Coaches.

The Norfolk-based coach operator was established in 1975 and has grown significantly in the last 50 years, with their fleet of vehicles expanding from five to over 100.

To mark the occasion, Sanders Coaches contacted Structure-flex to supply and fit an anniversary-inspired livery in its original 1970s design.

“Having supplied vinyl and graphics to Sanders Coaches over many years, we were delighted to help them celebrate 50 years on the road,” said Paul Reeve, managing director at Structure-flex.

“As a proud Norfolk-based business ourselves, it was especially nice to recreate their iconic 1970s livery that so many of us still remember!”

Structure-flex printed, supplied and fitted vinyl graphics for one of Sanders Coaches’ brand new 53-seater executive coaches. The 1970s design was recreated by David Jordan of Jump-On Marketing, who matched up the colours and font to old photographs of the livery.

Structure-flex then accurately printed the recreated 1970s design using its wide-format printer to ensure a faithful finish.

In the coming months, Sanders’ anniversary-inspired coach will be used for hire and excursions across Norfolk, the UK and abroad alongside its current-branded coaches.

“For our 50th anniversary, we wanted to celebrate not just how far we’ve come but where we started – which is why we decided to return to a design which so many people around Norfolk and the UK have fond memories of,” said Martin Sanders, business manager of Sanders Coaches.

“Structure-flex did an exceptional job helping us bring our vintage livery back to life – and we couldn’t be happier with the results.”

Established in 1970, just one year after lorry tension curtains were first introduced, Structure-flex is a family-run business that specialises in manufacturing products from flexible plastics.

With over 55 years’ experience manufacturing lorry tension curtains, Structure-flex offers a full in-house service for vehicle livery production – managing everything from designing and scaling artwork, to printing and arranging fitting.

Paul Reeve added: “We’re delighted to have supported Sanders Coaches. It’s great to see both the new and old designs side-by-side and we’re looking forward to spotting them both on the roads across Norfolk and beyond.”

www.structure-flex.co.uk