Maxus takes on UK’s 7.5t electric truck market

The Maxus eDeliver 75 is imported by Harris Group

Maxus has become the third Chinese manufacturer to launch an electric truck into the British 7.5-tonne market so far this year. It aspires to leading the British market for 7.5-tonne battery-electric trucks.

The Maxus eDeliver 75 follows the Rightech RT75 and the Yutong T75e into the UK, and like them it uses a lightweight three-seater forward-control cab to maximise payload.

Maxus is a subsidiary of Chinese giant SAIC Motor, and traces its roots back to the Chinese takeover of defunct British van maker LDV in 2010. Its business in the British Isles is handled by Ireland’s Harris Group, with operations in Great Britain conducted through Maxus UK in Liverpool.

Key figures for the newcomer include a 120kW LFP battery pack, 120kW DC fast-charging capability with 20 to 80 per cent possible in 30 minutes, and 155 miles of WLTP Combined range. Body/payload margin is up to 4,590 kg, and two wheelbases are available. Like its two competitors, it features an integrated electric drive axle rather than a conventional propshaft driveline, clearing chassis space for the batteries and control unit. The Maxus has a two-speed transmission.

The integrated electric drive axle frees chassis space for batteries

Drivers benefit from cruise control, heated multi-function steering wheel, keyless start and exterior Vehicle to Load (V2L) capability as standard. The eDeliver 75 launches as a fully GSR II (General Safety Regulation) compliant vehicle, incorporating a comprehensive suite of advanced driver assistance systems (ADAS) that position it ahead of regulatory requirements. The safety specification includes Lane Departure Warning and Lane Keeping Assist, Front Collision Warning, Automatic Emergency Braking, Blind Spot Information System, Moving Off Information System, Driver Fatigue Monitor and Alcohol Interface Preparation.

Additional safety features include Traffic Sign Recognition System with speed limit detection, driver and passenger airbags and a comprehensive 360-degree camera system integrated with reversing sensors through a 12.3-inch infotainment system, and supporting DAB radio, Apple CarPlay and Android Auto connectivity.

Recognising that charging infrastructure remains a limiting factor in electric truck adoption, Maxus UK has developed a vendor-neutral approach to depot charging solutions. The strategy builds on the successful and long-standing van electrification experience that Maxus UK has established over many years with some of the largest fleets in the UK.

“We’re taking a similar approach to our van strategy, which is neutral to charging hardware, software and operator organisations,” UK sales director Ross Davies explained. “All of our key electric van customers have invested in AC charging infrastructure, which is ideal for 7.5-tonne operations predominantly on day-shift, with trucks parked at a home depot overnight. For larger fleet operators requiring faster turnaround times, we can facilitate introductions to DC charging infrastructure providers very quickly,” he said.

The three-seater cab incorporates a 360-degree camera system

Prices will be announced at a customer launch in October, but the company pledges they will “challenge traditional commercial vehicle marques,” with demonstrators available from December.

A five-year vehicle warranty, with eight years’ cover for the batteries, is offered. Maxus hopes the product will find widespread acceptance from those of its existing customers which require an electric 7.5-tonner, but says it will also target fleets running diesel 7.5-tonne vehicles to offer its EV expertise in the transition to net zero transport. The trucks will be supported by the existing Maxus van and pick-up dealer network: Ross Davies points out that many of these dealers already have HGV-ready workshops thanks to their holding heavy truck franchises with established  manufacturers. A dedicated technical team will offer support from Maxus UK’s Liverpool headquarters, where the parts logistics centre is also located. This is supported by a dedicated warranty and training facility in Dublin.

“Our aspiration is nothing short of taking top spot on the podium in this 7.5-tonne EV segment,” Ross Davies said.