Tyre manufacturer award win for Prometeon
Prometeon Tyre Group UK & Ireland has been named Tyre Manufacturer of the Year at the 2025 National Tyre Distributors Association (NTDA) Annual Dinner and Awards, held on 9 October in Milton Keynes.
The award recognises Prometeon’s exceptional progress, innovation, and commitment to sustainability since entering the UK market in 2018.
“From being a relatively unknown name just seven years ago, Prometeon has rapidly established itself as a major force in the commercial tyre sector, gaining double digit market share of the UK truck tyre sector and partnering with some of the country’s most respected fleet and transport operators,” said the company.
The judges at the event commended Prometeon’s focus on innovation, product reliability, and sustainability, underpinned by strong customer relationships and a high-performance culture.
The company’s UK-based SuperTruck network, launched in 2023, has strengthened national coverage and support for fleets, while its Pro Retread lifecycle solution helps operators reduce environmental impact and total cost of ownership.
Steve Tift, managing director of Prometeon Tyre Group UK & Ireland, said: “Winning the Tyre Manufacturer of the Year Award is a huge honour and an incredible moment for everyone at Prometeon. To be recognised by the NTDA – and by our peers in the industry – is a testament to the passion, expertise and dedication of our people.
“From being virtually unknown in the UK to now standing shoulder to shoulder with the industry’s biggest names, this award shows how far we’ve come. Our focus has always been on our customers, our people, and doing things the right way – and that’s what drives our continued success.”
Prometeon is dedicated exclusively to the industrial segment – covering goods and passenger transport, agriculture and off-the-road sectors. The company has more than 8,000 employees across 25 countries and four R&D centres worldwide. Key brands among its product portfolio include Pirelli, Formula, Aeolus, Pharos and Anteo.
In addition to its win, Prometeon was also shortlisted for the Environmental & Sustainable Solution of the Year Award – recognition of its strong progress on sustainability. The company has achieved a 35.8 per cent reduction in greenhouse gas emissions (vs 2016), a 98 per cent waste recovery rate, and a clear path to net-zero by 2040, all validated by a Low Risk ESG rating from Morningstar Sustainalytics.
