Tarmac cuts collisions with Motormax and Geotab
Construction solutions provider Tarmac has reportedly reduced fleet collisions by 30 per cent and significantly improved driver safety and fuel efficiency, following the deployment of an integrated multi-camera and video telematics solution delivered in partnership with Motormax and Geotab.
Motormax reports that within 12 months of implementation, Tarmac achieved a reduction in the percentage of high and medium-risk drivers, from 40 per cent to 6.5 per cent; 25 per cent improved fuel economy across the van fleet; a 30 per cent reduction in driver-fault collisions; a 50 per cent reduction in ‘pulling out’ incidents; a 30 per cent year-on-year saving in collision repair costs; and a halving of the number of speeding incidents per 1,000 miles since implementation in May 2023.
“These data-driven results are helping Tarmac build a safer, more sustainable, and efficient fleet, while delivering proven return on investment across safety, insurance, and operating costs,” said Motormax.
Tarmac operates a mixed fleet of over 2,000 vehicles, including trucks, vans, pickups, and plant equipment. Managing such a large and diverse fleet across seven regions and multiple business units required improved visibility, control, and consistency in fleet operations.
The Motormax multi-camera system integrates with the MyGeotab platform via API, leveraging Geotab’s rules engine and reporting capabilities to deliver a ‘single pane of glass’ view for transport teams.
When predefined events are triggered, managers can instantly access and download video footage through a single platform. This provides crucial evidence to support driver protection, targeted training, and accurate incident reporting.
Tarmac fleet risk and compliance manager, Jonathan Meddings, said: “The integration allows managers to view telematics data and high-quality camera footage in a single platform, accelerating decision-making and streamlining fleet operations. As a result, we have already seen significant cost savings.”
Transport teams are said to have fully embraced the solution, transforming how safety data is used, moving from limited insight and low confidence to clear evidence and actionable decision-making.
James Haycock, director, Motormax, said: “This is a great example of what can be achieved when teams work closely together with a shared focus on safety. By combining the commitment and expertise of Motormax, Geotab and Tarmac, we’ve been able to make meaningful progress in just 12 months.
“Our goal is always to help fleets reduce risk, prevent incidents and better protect drivers and vulnerable road users, and these results show exactly that. We’re incredibly proud of what’s been achieved so far.”
The integrated technology enables Tarmac to quantify driver performance through objective risk ratings and event-based data to improve safety, accountability, and cost control. Telematics and video data are directly influencing driver behaviour, the firm says, helping to reduce collisions while improving fuel efficiency and operational performance.
The benefits extend beyond internal operations. By integrating video and telematics data, Tarmac says it has strengthened collaboration with its insurer, AXA, leading to faster claims resolution and improved liability decisions.
Tarmac head of category management and SRM, Lee Green, said: “We trained our insurance claims team on how to use the system so they can utilise footage to assist faster claims resolution. We are speaking to our insurers about what types of accidents we are having – for example, if the data shows a trend in rear-end shunts, we will consider adding rear cameras. The technology gives us better visibility of the fleet and the requirements for continuous improvement.”
Jonathan Meddings added: “Our insurance company has provided Tarmac with a bursary, which we are now investing in multi-camera technology. We install cameras on every new vehicle because the return is proven – they reduce claims, avoid unnecessary costs, save management time and resource, and protect drivers who are not at fault.”
Telematics data enables targeted driver training based on real behaviours and trends: “The solution enables us to design training for specific issues. As a result, we have seen a reduction in speeding – 10 per cent over the limit and 20 per cent over the limit have halved. The data also empowers our managers to have the right conversations with drivers who are not following procedure, for example, seatbelt usage-now we have the data required to take relevant action.”
Using Geotab’s bespoke reports, Tarmac rewards positive driver behaviour through initiatives such as the ‘100 Club’, recognising drivers who achieve a perfect driver score over more than 300 miles in a month. This approach reinforces positive behaviours and promotes safer driving across the organisation.
Fleet safety data is now embedded within Tarmac’s governance structure, with monthly MI Fleet Safety Packs reviewed in management meetings to track performance, reward success, and identify further improvements.
In addition to safety advantages, cited wider operational benefits include accurate reporting of personal mileage usage, supporting HMRC compliance; detailed regional reporting to support seven regional directors; reduction in unnecessary journeys and overall fleet mileage; improved mileage capture for lease vehicles, enabling more accurate quotations and reduced lease costs; and optimisation of vehicle types, ensuring higher cost 4×4 vehicles are only used where required.
Jonathan Meddings concluded: “Working closely with Motormax and Geotab, we are confident that we are futureproofing our fleet safety and operations. We have only utilised a small part of the Geotab platform so far, and there is significant scope to deliver even more value.”
A YouTube video detailing some of the results of the partnership can be viewed here.
