Bringing brands to life with Aura
Aura Brand Solutions has explained how its graphics offering can help turn vehicles into moving billboards that capture attention and drive business.
“In the competitive world of transportation, standing out is everything,” said the company.
“First impressions matter, and your fleet could be the first point of contact for your customers, so you want to be remembered for the right reasons…
“At Aura, we understand the power of a well-designed and applied vehicle livery. It’s not just about slapping a logo on the side of a truck; it’s about creating a cohesive, visually engaging image that communicates your brand’s message. We’ve been helping organisations transform their fleets for decades, and our experience shows in the quality of our work and our long-standing customer relationships.”
The company has now been working with DPD for several years, wrapping around 200 vans per month including the traditional corporate livery and the green all-electric fleet design.
“With DPD’s focus on sustainability, we were challenged to find a branding solution aligned with their goals,” said Aura.
“In 2021, we debuted our Re:cycle service in collaboration with DPD and all of their vans are now wrapped in vinyl that is collected and recycled at decommission.
“But it’s not just vans that benefit from our expertise. Our recent project with Amazon involved a very different brief: installing temporary promotional graphics advertising Universal’s new film, Migration. Our AuraSwitch changeable graphics system was the perfect solution providing minimal waste and minimal downtime.
“We installed AuraSwitch on 100 UK trucks with a five-week turnaround, which can be removed after the campaign ends to reveal Amazon’s corporate branding in perfect condition beneath or replaced with new campaign panels.”
For vehicle converters and fleet managers, the practicality of Aura’s solutions is a major selling point, the company says.
“We know that downtime can be costly, so our installation process is streamlined and efficient. Our nationwide team of local skilled installers means we can come to the customer, ensuring minimal disruption to your operations. Plus, our graphics come fully warrantied, so your fleet stands the test of time.
“Aura aims to make the process as simple as possible. We tailor solutions to different types of vehicles; whether it’s a HGV, van or bus, we have the expertise to create graphics that fit perfectly. Whether you use our inhouse design team or have your own designs, we take into account the unique contours and dimensions of each vehicle, for a seamless application every time.”
The firm’s specialist imaging software also allows it to show customers the design on their vehicles in 3D, so they can see what they will look like beforehand.
“We also provide maintenance and aftercare services to help you keep your fleet looking its best. From repairs to brand refreshes to full rebrands, we’re here to help your fleets stand out for all the right reasons on the road.”
