Structure-flex: vehicle graphics are key to successful rebrands
Eye-catching vehicle graphics are one of the most effective ways to improve recognition of rebranded businesses, according to lorry tension curtains supplier Structure-flex.
The company cites figures from Hanover Research suggesting that since 2020, due to changing consumer trends and shifting markets, 75 per cent of businesses have rebranded – undergoing a change of image (for example logo, colours or strapline) to refresh themselves.
With so many of these rebranded businesses focusing on exposure and growth, says Structure-flex, more companies are turning to vehicle liveries as a fast, effective way to roll out their refreshed brand on the roads.
“Commercial vehicles pass thousands of people every day, so lorry tension curtains and vehicle wraps can quickly become mobile advertisements,” said managing director Paul Reeve.
“That’s why vehicle graphics are more beneficial than ever for businesses going through a rebrand.”
Thanks to major advances in printing technology, businesses rebranding today can be far bolder and more creative with their vehicle liveries than ever before, the company points out. High-resolution, full-scale graphics across both the cab and trailer that weren’t possible years ago are now becoming the standard – helping brands stand out on the roads.
Structure-flex’s significant investments in technology, including grand format digital printers and extra-long high-frequency welding equipment, enable it to produce striking, high-quality curtains to help meet this demand for bold designs.
“New technology means brands, and their new liveries, can feature more complex images and designs which look great for longer,” said Paul.
“That’s why, with our recent investment in technology, we’re helping businesses transform their rebranded fleets with full-scale, eye-catching graphics.”
Established in 1970, just one year after lorry tension curtains were first introduced, Structure-flex is a family-run business that specialises in manufacturing products from flexible plastics using high-frequency welding.
It can produce curtains for any dimension of trailer – including for specialist systems like Smoothside, Slidaflex and Reflex – as well as graphics and wraps for smaller vehicles.
With over 55 years’ experience and the latest specialist equipment, Structure-flex offers a full in-house service for vehicle livery production – managing everything from designing and scaling artwork, to printing and arranging fitting.
“For businesses going through a rebrand this year, vehicle graphics are one of the most important tools you can use to get your new image out there,” Paul added.
“Whether it’s one vehicle or a full fleet, we can deliver everything from tension curtains to complete cab and rear door graphics, ensuring your new brand gets on the road in style.”
