Structure-flex invests in consistent colour
Lorry tension curtain and livery specialist Structure-flex reports that it has enhanced its services in response to rising demand for colour consistency between lorry cabs, livery, tension curtains and trailer graphics.
Norfolk-based Structure-flex has provided lorry tension curtains since 1970 and is responsible for a number of product innovations, including the Smoothside buckle-free curtain and importing the Adaico Ada-Slider system.
The company says it has seen a significant increase in customers looking for ever more ambitious and vibrant graphics that are perfectly colour matched across the cab, curtain and trailer.
“Colour inconsistencies can harm your brand’s effectiveness,” said Paul Reeve, Structure-flex managing director.
“We’ve invested in the very latest technology to create long-lasting graphics that look as consistent as possible from grill to bumper.”
As well as lorry curtains, Structure-flex says its team uses some of the latest ink and printing technology to create full or partial cab wraps, rear door graphics, hard trailer graphics and front-to-back vehicle branding, ensuring a superior colour match between graphics and tension curtains and improving brand continuity.
In particular, the latest ink technology has increased the intricacy of designs the firm can deliver for curtainsiders, it says, whilst ensuring colours remain vibrant for longer than ever before.
Paul concluded: “Brands want to ensure their vehicles stand out even when they’re standing still and that increasingly means complete graphics on the cab and trailer. Consistency is essential, especially for well-known brands and retailers. Whatever material or media we print on to, we can ensure more faithful and longer-lasting colours.”
Structure-flex predicts the demand for ‘grill-to-bumper’ consistency will continue as the pandemic situation improves and high street retailers return to fleet graphics as a means of promoting their products.
