CVW wraps North East Lincs recycling fleet
North East Lincolnshire Council has recently deployed its new fleet of 10 recycling vehicles to spearhead a local marketing campaign, with the help of graphics from Creative Vehicle Wrapping (CVW).
The purpose of the campaign is to reduce litter and encourage people to look after their local environment. No two vehicles are the same, and each one carries two different images, one each side, with photographs of eye-catching scenes celebrating the borough’s beaches, parks and green spaces.
To reinforce the aims of the campaign, additional messages of ‘Love’, ‘Let’s take care of it’ and ‘Put litter in a bin or take it home’ are featured on the vehicles.
The vehicles were reportedly a big hit with council staff as well as amongst local people, and provided significant social media engagement opportunities. The cost of the wraps was included as part of the social value element of the vehicle manufacturer Dennis Eagle’s contract to supply the vehicles.
Cllr Stewart Swinburn, portfolio holder for environment and transport at North East Lincolnshire Council, said: “From the Fitties Beach to the River Freshney, and the Lincolnshire Wolds to Weelsby Woods, our new campaign aims to emphasise what a thriving, lush environment we are lucky to have in North East Lincolnshire.
“The 10 new vehicles are like a rolling gallery with giant postcards from different parts of the borough. The image quality is superb thanks to the team at CVW who did a fantastic job with the vinyl wrapping.”
This is just one example of how councils and private waste operators are opening their eyes to the role vehicle wrapping can have in achieving their wider business, operational and marketing objectives, says CVW.
The company reports that vehicle wrapping continues to go from strength to strength, and film technology is ever evolving with an array of options such as gloss, satin, metallic and chrome finishes for lorries, vans and other vehicle types.
CVW highlights its experience in the waste, construction, and highways sectors, wrapping complex and specialist vehicles such as refuse and recycling trucks.
Jonathan Thomas, director at CVW, has a particular passion for wrapping refuse vehicles, having spent over 20 years working in the waste management sector.
“We are on a mission to change the way people view refuse and recycling vehicles,” he said.
“These vehicles are essentially slow-moving billboards and present a perfect opportunity to communicate with a large and diverse number of people in a unique and engaging way, for comparatively low cost.”
Wrapping vehicles also offers significant practical benefits like protecting the vehicle’s body and paintwork, points out CVW, which is great for resale values. Vinyl is also easy to clean, and keep clean, due to the hydrophobic properties of the vinyl and laminate.
In environmental terms, wrapping has a lower carbon impact, the firm adds, as it doesn’t require the high temperatures needed to ‘bake’ paint. PVC free options are slowly being introduced by leading suppliers such as Avery and 3M, further enabling customers to improve their sustainability.
Increasingly, as these vehicles get recognised for their communications potential, Jonathan says it is often customers’ marketing and communications teams who make the first approach rather than fleet managers.
“Wrapping vehicles is becoming widely recognised as an effective marketing asset,” he continued.
“For example, a vehicle travelling in a major city can reach audiences of over 65,000 per day. It’s so versatile from a design perspective, as well as the colours, effects and finishes that can be achieved. The reproductive quality of photographic images is exceptional, and you don’t need to worry about fading or discolouring for 5-7 years.”
