Amazon and Sky fleets get Aura branding boost
Fleet branding and graphics specialist Aura has recently undertaken two standout projects which it says demonstrate how expertly delivered graphics can bring national campaigns to the road while respecting the practical needs of commercial fleet operators.
“Our expertise covers everything from large-scale livery rollouts to one-off promotional wraps, supporting HGV, LCV, and PSV fleets across the country,” said the company.
“We work in close partnership with fleet operators and brand owners to design, produce, and install high-performance vehicle graphics that deliver real-world impact…
“Earlier this year, we partnered with TRO and Amazon to deliver a nationwide promotional campaign for the launch of Fallout, the new series from Prime Video. Aura wrapped 800+ Amazon vans across the UK, transforming everyday delivery vehicles into moving advertisements that aligned with the series’ launch timeline.
“Our nationwide network of installers carried out work at multiple Amazon sites across the country, navigating a wide range of site conditions and operational constraints.
“The scale of this project demanded careful coordination. From logistics planning to quality control, we delivered a consistent, high-quality result at pace proving that even short-term campaign wraps can be rolled out effectively across large fleets with minimal disruption.”
Meanwhile, the company says its ongoing partnership with Sky showcases the impact of longer-term fleet rebranding with a strong visual identity and an eye on sustainability.
Aura has been behind Sky’s iconic campaign wraps for over 15 years now, wrapping its fleet in the latest designs for each rollout.
“In first phase of their new 2025 rollout, we rebranded 373 vehicles, each with one of four striking new campaign designs,” said Aura.
“A standout feature of the project is a distinctive wrap for Sky’s electric vehicles, developed to reflect their sustainability messaging and create instant visual recognition on the road.
“To align with Sky’s sustainability objectives, we use premium 3M non-PVC vinyl, offering long-term durability without compromising quality. All wraps are digitally printed at high resolution, giving vivid, consistent branding across every vehicle, whether it’s on a motorway or parked outside a customer’s home.
“Phase one vehicles are now out on the road and phase two is underway, with more new designs coming to a road near you soon.”
The company also highlights its commitment to helping its customers reduce the environmental footprint of their fleet branding.
“Through our partnership with FESPA UK, all decommissioned vinyl and backing paper from our graphics projects is fully recyclable,” said Aura.
“This kind of end-to-end responsibility is essential. We continue to explore lower-impact materials, greener production methods, and more efficient installation practices to help our customers meet their sustainability goals without compromising on visual impact.”
