Friday 7 August 2020

FTA to rebrand as Logistics UK

The Freight Transport Association (FTA) will rebrand itself as Logistics UK at some point in 2020.

Chief executive David Wells (pictured, right) said: “It is important to note that we are not changing our focus, or the important services, support and advice that we provide to members. This is a natural progression in our name, which has been under way for several months already. Evolving our name is not something that I or the board take lightly, but it’s something that we believe is essential if FTA is to continue to grow and achieve more for its members in a fast-changing world.

“I’m really proud of what FTA has achieved over the years, and while we already provide a broad range of high-quality services to the industry, the core of what we do is representation of our members’ interests through effective lobbying and negotiation with policy makers. Our change of name is designed solely to support and strengthen the many policy wins we already achieve on behalf of our members.”

Explaining the reasoning behind the decision, he continued: “FTA is strong because of its size and scale, and because we already represent all of logistics, a very large sector critical to the success of UK plc.

“Our breadth, size and scale is unique, and gives us strength and depth in expertise across important issues in all of the sectors we represent. Increasingly, policymakers and the media look to consult with organisations which can represent the whole sector. This has been especially important, and continues to be so, in our discussions around Brexit.

“We have been really successful over the past couple of years in raising our media profile, and achieving the long list of policy wins which that profile has helped to secure. That’s testament to the hard work of the team, but also to the changes in language and logo that have already been positioning us as leading UK logistics.

“Most broadcast and national media now describe us as ‘FTA, the organisation that represents all of Logistics in the UK’. This has been a very natural and frictionless evolution for FTA, and our latest change of name will continue that journey. We’ve worked hard to take that space, and our media coverage and influence are growing, but sometimes our name does not reflect what we do.”

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