MANN-FILTER in charity tractor auction

MANN-FILTER is auctioning a converted tractor in a bid to raise money for UNICEF, the United Nations Children’s Fund, with the auction concluding on 27 June.

The professionally converted tractor, from the Europewide MANN-FILTER project “For all vehicle lovers“, was exclusively unveiled in the halls of the Classic Remise vintage car centre in Berlin.

“I’m particularly delighted that a tractor won the voting because it’s not every day that you convert a vehicle like that,” said TV presenter and automotive mechatronics technician Lina Van de Mars, who also compèred the event.

“We’ve created an exceptional one-off vehicle with fantastic special functions and are extremely proud to now be able to present this party machine,” said Jörg Engels, brand management director for automotive aftermarket at MANN+HUMMEL.

“The Classic-Remise, with its impressive collection of vintage and collector’s vehicles, provides the perfect setting for the unveiling of our converted tractor. Our automotive experts Lina Van de Mars and Jo Scholz have done a great job in recent months. Now, we’re looking forward to finding a new owner.”

The Online Charity Auction of the MANN-FILTER campaign is taking place from 13 to 27 June. Interested parties, whether in Germany or internationally, can place their bids at netbid by clicking here. Handover of the tractor to the highest bidder and the donation to UNICEF is planned to take place in mid-July in Ludwigsburg.

In the context of the MANN-FILTER campaign “For all vehicle lovers”, the participants were able to vote on which of four commercial vehicles they wanted to have converted. Automotive professionals Lina Van de Mars and Jo Scholz allowed viewers to look over their shoulders during the conversion work.

The  cross-media campaign was conducted on MANN-FILTER’s social-media and online channels.