Mutlu Battery boosts brand power with heroic collaboration

Mutlu Battery has partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment, to use the DC Justice League Super Heroes as part of a new marketing campaign.

The DC Justice League characters featuring in the campaign include Superman, Batman, Wonder Woman, The Flash and Green Lantern.

The Super Heroes will be incorporated into Mutlu Battery’s communication and marketing efforts in the UK and Ireland and were revealed for the first time at Automechanika Birmingham in June. The strategic marketing plan will include visual and digital communications at the company’s retail and service points throughout the UK and Republic of Ireland.

“The Justice League characters will be used creatively in a variety of innovative compositions that will both raise awareness of the Mutlu Battery brand and its comprehensive range of original equipment (OE) quality batteries, which are suitable for numerous applications across multiple sectors,” said the company.

“When it comes to the Mutlu commercial vehicle (CV) offering, the three-model range provides both trade and fleet customers the OE quality power storage solution for virtually every heavy-duty application, including off-road plant and agricultural vehicles. So, whether the required replacement is for a relatively low demand local service vehicle or a high demand transcontinental truck/trailer unit, Mutlu has the answer.”

Mutlu’s CEO Goksel Paker added: “With our 70-year plus battery history and many OEM relationships, we have an outstanding pedigree, which already makes Mutlu a compelling business proposition.

“However, the combination of iconic characters and OE quality products makes it an even more powerful formula that we expect will yield great success and increase the growth momentum of the Mutlu Battery brand in the UK and Irish markets.”

Mutlu’s UK distribution is coordinated by sister company, Dynamic Battery Services and supplied to its customers throughout the UK and Ireland via its regional distribution centres, which it says allow it to provide an effective nationwide next day delivery solution.

“These distribution facilities also enable Dynamic to hold sufficient stock of the full Mutlu automotive battery range, to provide excellent product availability, even in periods of high demand,” said the company.

“Sales support, technical advice and scrap battery collection are also all part of the Mutlu package.”

Readers can find more information on the Mutlu website.