Friday 16 April 2021

TMD Friction improves Textar CV packaging

Braking specialist TMD Friction has announced changes to its Textar commercial vehicle product packaging to meet ongoing demand from customers, providing further protection from product piracy and improved labelling.

Textar’s CV product packaging will now carry the Proriginal safety seal that was successfully introduced last year in the passenger car sector – a move which the company says will help safeguard against counterfeiting.

The packaging displays a safety seal with a QR code and a 12-digit alphanumerical code on the back, both of which are individually linked to the contents.

On opening the packaging, the customer can either scan the QR code or enter the 12-digit alphanumerical code at They then immediately receive either confirmation that the product is the genuine article or are told that the code is invalid or has already been scanned.

In either of the latter cases TMD asks the customer to get in touch directly by using the online contact form or the service hotline so that it can take appropriate action.

The Textar packaging is also being improved with new labelling for all its CV brake pads. This offers additional, helpful product information arranged in a new overall layout that is considerably clearer and easier to understand, says TMD.

For workshop personnel, the simplified layout means useful information displayed on the label can be found directly on the packaging, making their job easier.

The information identifiable at a glance includes: the dimensions of the brake pad with symbols for height, width and thickness; a symbol and a checkbox to show whether it includes an accessory and/or wear indicator, as well as a truck/bus/trailer symbol with arrows indicating the axle for which the pads are intended (front, rear or both).

The brake system manufacturer and type of brakes are also clear to see, as are the industry trade references and specifications for the applicable vehicle brands and models.

Scanning the barcode on the label using TMD Friction’s Brakebook app takes the customer directly to the product page in the online catalogue.

Meanwhile, TMD Friction has appointed Oliver Hill as the company’s new global sales and marketing director IAM commercial vehicles.

Hill is responsible for developing revenue streams and profits in TMD Friction’s commercial vehicle aftermarket division across all regions, and for driving marketing strategies. He spent 19 years with ZF Friedrichshafen, most recently serving as head of global strategy, commercial vehicles.

“Oliver Hill is an experienced professional with a strong network, and we are delighted to have secured him for this role,” said Clement de Valon, Executive Vice President Independent Aftermarket at TMD Friction.

“With the continuous development of our products and the ongoing expansion of our service offering, we want to support our commercial vehicle customers in realising the full potential of TMD Friction´s portfolio of CV brake friction products.”

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